Sky and Google announce broadband alliance

Sky and Google are to partner to deliver web-based services for Sky Broadband customers.

Several agreements have been made that will see Google deliver branded video, communication and search advertising services to Sky Broadband customers.

A new User Generated Video (UGV) portal will be launched, based on Google’s own video content service.  This will enable users to upload and share their videos, with a facility to use it through a mobile phone.

A customised version of Google mail will also be available with a ‘sky.com’ address.  Future tools are likely to include VoIP and Enhanced storage services.

Search and advertising tools will be available on Sky websites on a shared revenue basis.  Further opportunities are to be exploited and explored further to take advantage of UK online advertising growth.

James Murdoch, Sky’s Chief Executive, said:

“These agreements will bring Sky customers a valuable set of services from the world’s leading search company, including cutting edge tools for video sharing and communications. Google has pioneered many of the web’s most loved and used features, so I’m delighted that Sky Broadband customers will be the very first online community to enjoy such unrivalled range and quality as well as a commitment to further innovation.”