Comments on: BT and Phorm trialled advertising technology on 18,000 customers in 2006 http://seekbroadband.com/focus/2008/04/02/ispwatch/bt-and-phorm-trialled-advertising-technology-on-18000-customers-in-2006/ The latest UK Broadband news and articles on broadband providers, services and technologies Fri, 29 Aug 2008 07:39:53 +0000 http://wordpress.org/?v=2.0.4 by: Phorm Comms Team http://seekbroadband.com/focus/2008/04/02/ispwatch/bt-and-phorm-trialled-advertising-technology-on-18000-customers-in-2006/#comment-3264 Tue, 08 Apr 2008 08:59:41 +0000 http://seekbroadband.com/focus/2008/04/02/ispwatch/bt-and-phorm-trialled-advertising-technology-on-18000-customers-in-2006/#comment-3264 Hi, I work for Phorm’s comms team. I should make clear that Webwise will allow you to opt out easily. The first thing you see will be a window giving a choice about whether you participate once the system is deployed, and you will be reminded as you browse that Webwise is on/off via the ad slots inside the websites that you browse. By clicking on any of the ads you can also choose to opt out. And when you opt out -- or switch the system off -- it's off. No browsing data whatsoever is passed from the ISP to Phorm. If you’re interested, there’s more information about Webwise here: http://webwise.com/how-it-works/faq.html Phorm Comms Team Hi,
I work for Phorm’s comms team.
I should make clear that Webwise will allow you to opt out easily.
The first thing you see will be a window giving a choice about whether you participate once the system is deployed, and you will be reminded as you browse that Webwise is on/off via the ad slots inside the websites that you browse. By clicking on any of the ads you can also choose to opt out.
And when you opt out — or switch the system off — it’s off. No browsing data whatsoever is passed from the ISP to Phorm.
If you’re interested, there’s more information about Webwise here: http://webwise.com/how-it-works/faq.html

Phorm Comms Team

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