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	<title>Comments on: BT and Phorm trialled advertising technology on 18,000 customers in 2006</title>
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	<link>http://seekbroadband.com/focus/2008/04/02/ispwatch/bt-and-phorm-trialled-advertising-technology-on-18000-customers-in-2006/</link>
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		<title>By: Phorm Comms Team</title>
		<link>http://seekbroadband.com/focus/2008/04/02/ispwatch/bt-and-phorm-trialled-advertising-technology-on-18000-customers-in-2006/comment-page-1/#comment-3264</link>
		<dc:creator>Phorm Comms Team</dc:creator>
		<pubDate>Tue, 08 Apr 2008 08:59:41 +0000</pubDate>
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		<description>Hi,
I work for Phorm’s comms team.
I should make clear that Webwise will allow you to opt out easily.
The first thing you see will be a window giving a choice about whether you participate once the system is deployed, and you will be reminded as you browse that Webwise is on/off via the ad slots inside the websites that you browse. By clicking on any of the ads you can also choose to opt out.
And when you opt out -- or switch the system off -- it&#039;s off. No browsing data whatsoever is passed from the ISP to Phorm.
If you’re interested, there’s more information about Webwise here: http://webwise.com/how-it-works/faq.html

Phorm Comms Team</description>
		<content:encoded><![CDATA[<p>Hi,<br />
I work for Phorm’s comms team.<br />
I should make clear that Webwise will allow you to opt out easily.<br />
The first thing you see will be a window giving a choice about whether you participate once the system is deployed, and you will be reminded as you browse that Webwise is on/off via the ad slots inside the websites that you browse. By clicking on any of the ads you can also choose to opt out.<br />
And when you opt out &#8212; or switch the system off &#8212; it&#8217;s off. No browsing data whatsoever is passed from the ISP to Phorm.<br />
If you’re interested, there’s more information about Webwise here: <a href="http://webwise.com/how-it-works/faq.html" rel="nofollow">http://webwise.com/how-it-works/faq.html</a></p>
<p>Phorm Comms Team</p>
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